ExpertAdWords

Happy belated five year birthday, Google AdWords (February 23, 2007).

It looks like Google implemented more changes in their AdWords around last Friday that changed the landscape dramatically this week. I’ll get into the advantages of separating your content and search campaigns in a later post, but it looks like, if you were using this strategy, you avoided the blunt of the blast. A lot of our competitors’ ads simply vanished this weekend.

It sort of sucks because I’m out in Palo Alto this week and hoped to meet with our Google rep. But after this shock wave, all I have been getting back is a voicemail stating “advertiser support is unavailable.”

I’m still amused most of my competitors’ ads disappeared.

Everyone probably all ready knows how to do this but I thought I would share it anyway.

1) Upload a test campaign, Order (AdCenter’s equivalent to an AdGroup), some keywords, and some ads.

2) Second, download the campaign from AdCenter.

3) Format your campaigns to match the semantics of the AdCenter download

4) Lastly, upload the new document into AdCenter.

Sure beats reading MSN’s crazy technical help files and documentation.