ExpertAdWords

Advertisers using MSN AdCenter should be aware of an error that could be scaring away your business.

The AdCenter conversion code used to track sales from MSN Live creates the above error message when viewed in Mozilla Firefox. MSN knows about the error and as of yet has refused to create a patch that would prevent the error message from occurring.

If you are using the conversion code to track purchases, more than likely, the error message will be little more than an inconvenience for your customers. But, if the Site owner is tracking actions such as an email signup, the MSN message could confuse the consumer and the site may lose integrity because most users won’t realize that the error cannot be fixed by the website administrator.

I also believe that error is interfering with Google conversion verification. Personally, I’m stripping it out of my sites and may replace it later when MSN has a patch.

Sorry about the poor screenshots.

Google is experimenting with different colored sponsored links on their search engine results page (SERP). The new color is an egg shell yellow (#fff9dd) that appears white at certain angles and definitely differentiates itself from the top border bar. Most users will still see the light blue (#fff9dd) color that Google normally uses.

Beyond Google and Yahoo: Reaping Return from Alternative Pay-Per-Click Search Engines

Tuesday, March 27, 2007 1:00 PM EDT (10:00 AM PDT)
Speaker: Chris Sherman, Executive Editor,
Search Engine Land

Nowadays, savvy marketers and advertisers are approaching search marketing like a financial portfolio - diversification is key. Why? Different search engines have different ways of reaching your potential prospects and customers. Once you make the decision to diversify, there are important questions to consider:

What are the other PPC marketing options? How do these search engines differ from Google and Yahoo? How are they priced? How do you get started?

You’ll learn:

• What to look for with alternative PPC search engine marketing
• Success stories from advertisers that have worked with alternative search engines
• How to incorporate these new alternatives into your existing plans and reporting systems
• How to measure the effectiveness of these alternatives (since they are different than Yahoo and Google) - what sort of traffic volumes and conversions are typical?

Register now!

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