ExpertAdWords

I created this new tool to improve Google AdWords Quality Score.  The Google SERP Checker shows what keywords actually generate any ads at all when the keyword is queried in Google.  If you eliminate the keywords with no ads then the overall Quality score for that AdGroup will go up and a lot of the prices for your keywords with high minimum bids will drop. 

A co-worker of mine, Jason Bosch, was having a particularly difficult time with a controversial campaign he was running.  In one of his AdGroups for example, about 120 of his keywords had a minimum bid of either $5.00 or $10.00.  He typed in by hand each of his keywords into Google and recorded if they brought up ANY ads at all, not just his.  He then went back and deleted these keywords from his account.

This caused his overall quality score to go up considerable.  about 70% of his keywords that had high minimum bids of between $5 and $10 dropped to around $.50.  If you don’t feel comfortable deleting the keywords entirely, copy the campaign in AdWord editor and erase the keywords without ads from one of the AdGroups.  Because Google assigns a different Quality score to the same keyword in different AdGroups, you will be able to see if there are any positive results.

Google SERP Checker - OM3: Online Marketing, Monitoring, Management

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Tags: GoogleAdWords Quality Score

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.

AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out “child” accounts under a single “parent” agreement.

The new option will appear under My Client Center. A button to the right marked “Modify Budget” gives clients access to the MDS.

Child account shells cannot be created directly on the site. AdWords users must access a Google representative to create them. According to AdWords consultant Shimon Sandler, Quality Scores and Account Histories will not be affected.

Invoices can also be consolidated and downloaded directly from the interface.

New AdWords Tool Consolidates Multiple Campaign Budgets - MarketingVOX

Blogged with Flock

Tags: GoogleAdWords

For any smart internet marketing company using PRWeb to get visibility for your web sites, I have some great tips for you. I have figured out a simple yet clever strategy to make sure that your press releases are seen by cities and regions that are looking for your specific keywords.

The next time you get to the MSA field when submitting your press release and it says “Your release is currently targeting All Regions/International and the following Cities / MSAs:” take your top keyword or keyword term and use Google trends to see where in the US or worldwide you can add to your targeted region.

Say you own a web site dedicated to selling after market Jeep car parts, for example, and you are about to send out a press release about a new product line your will be carrying. Before you send out the press release go to Google Trends and search “Jeep“.

Now it is essential to refine your search. Make sure to select your region and time scale. I always try to select “Last 30 days” so I get the most relevant results.

After narrowing down the search it will shoot out the top searched cities for your keyword of “Jeep”. If your keyword or terms comes back with no results, try to simplify them until you get results.

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Targeting Your Press Release With Google Trends | eVisibility Insider - Internet Marketing Blog

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Tags: localGoogle search