Competing Google Accounts
February 26th, 2007 by 
Jon Pape
Learned an interesting bit of information when I visited Google on Thursday.
Most people understand and use to their advantage the fact that if you have the same keyword in the same Google account, the system will only display the most relevent ad with the highest CPC.
Additionally, if you have two accounts that have the same keywords in them, if both accounts have the same Display URL, Google will run the ad in the account with the most relevent AdGroup with the highest CPC.
I plan on using this technique to phase out old bloated legacy accounts with new streamline Google accounts without comprimising traffic or quality score.
Posted in All Search Engine Topics, Google AdWords | 