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Google’s “Nofollow” Rule | Search Engine Optimization SEO Blog

November 8th, 2007 by Jon Pape

Google’s “Nofollow” Rule

The major search engine Google has a rule regarding use of the rel=”nofollow” tag/attribute in links, which has generated some controversy in recent months. The rule is intended to prevent websites from gaining better Google search result rankings by participating in link exchanges or sales. This is becoming more relevant in the recent weeks as Google recently performed an internet wide update of Page Rank (PR) and many leading directories and sites that participate in paid link advertising seem to be singled out by Google.

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Google’s “Nofollow” Rule | Search Engine Optimization SEO Blog

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