ExpertAdWords

I noticed a couple of problem when using text ads for Google Site Targeting. I’m not going to get into exactly what Google Site Targeting is assuming everyone is familiar with the concept. Usually the advertiser chooses to use an image, video, or Flash file but you can choose to use text ads and Google enlarges the font to fill the space that would usually be occupied by several ads.

However, if you look at the example ad, let me point out a problem I noticed. The Display URL in the example is cutoff before the message/text is completely displayed. For most organizations this won’t be a problem but the advertiser in the example is trying to display their phone number and for this ad type, that strategy won’t work.

Additionally, and I couldn’t find an example of this, but I’ve seen this problem in other ads, if the Headline is a long word or phrase, the ad may truncate the Headline and continue the text on the next row. I noticed it in an ad for the company SecureHorizons® that used their name in the headline. The ad copy for the Headline was actually displayed like this:

SecureHorizo
ns®

I think that this may also happen is a long single word is used in the Description ad copy and I’m not sure if the Description Line 1 and 2 are separated with a line break.

Weird Words
FLOCCINAUCINIHILIPIL
IFICATION
Something As
Worthless.
WeirdWords.com