Improve Your Google AdWords Quality Score
November 27th, 2007 by 
Jon Pape
I created this new tool to improve Google AdWords Quality Score. The Google SERP Checker shows what keywords actually generate any ads at all when the keyword is queried in Google. If you eliminate the keywords with no ads then the overall Quality score for that AdGroup will go up and a lot of the prices for your keywords with high minimum bids will drop.
A co-worker of mine, Jason Bosch, was having a particularly difficult time with a controversial campaign he was running. In one of his AdGroups for example, about 120 of his keywords had a minimum bid of either $5.00 or $10.00. He typed in by hand each of his keywords into Google and recorded if they brought up ANY ads at all, not just his. He then went back and deleted these keywords from his account.
This caused his overall quality score to go up considerable. about 70% of his keywords that had high minimum bids of between $5 and $10 dropped to around $.50. If you don’t feel comfortable deleting the keywords entirely, copy the campaign in AdWord editor and erase the keywords without ads from one of the AdGroups. Because Google assigns a different Quality score to the same keyword in different AdGroups, you will be able to see if there are any positive results.
Google SERP Checker - OM3: Online Marketing, Monitoring, Management
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Posted in All Search Engine Topics | 
December 3rd, 2007 at 1:50 pm
I still think the Adwords Quality Score is slightly flawed since there are hundreds of sites out there listing paid results from networks such as Overture, writing some keyword-rich text (that Google considers relevant) and achieving high rankings on competitive terms.
This pushes sites which provide far better user experience down.
I think I might have come up with a part-solution by using the time spent on the advertisers’ pages in their algorithm, you can read about it here