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Targeting Your Press Release With Google Trends | eVisibility Insider - Internet Marketing Blog

November 15th, 2007 by Jon Pape

For any smart internet marketing company using PRWeb to get visibility for your web sites, I have some great tips for you. I have figured out a simple yet clever strategy to make sure that your press releases are seen by cities and regions that are looking for your specific keywords.

The next time you get to the MSA field when submitting your press release and it says “Your release is currently targeting All Regions/International and the following Cities / MSAs:” take your top keyword or keyword term and use Google trends to see where in the US or worldwide you can add to your targeted region.

Say you own a web site dedicated to selling after market Jeep car parts, for example, and you are about to send out a press release about a new product line your will be carrying. Before you send out the press release go to Google Trends and search “Jeep“.
Jeep in Google Trends

Now it is essential to refine your search. Make sure to select your region and time scale. I always try to select “Last 30 days” so I get the most relevant results.

After narrowing down the search it will shoot out the top searched cities for your keyword of “Jeep”. If your keyword or terms comes back with no results, try to simplify them until you get results.

Google Trend Cities

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Targeting Your Press Release With Google Trends | eVisibility Insider - Internet Marketing Blog

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