Yahoo Panama Increases Profits
March 12th, 2007 by 
Jon Pape
Interesting post about how Yahoo’s Panama has improved performance for their advertiser (More Early Panama Results at Clickz).
 Avenue A | Razorfish reported the following statistics about a week ago after the agency switched their clients from Overture to Yahoo Panama:
- Search Impressions – Up an average of 5%
- Cost Per Click – Down an average of 6%
- Click Rate – Up an average of 10%
- Conversion Rates – Down an average of 5%
- Overall CPA – Up an average of 6%
Additionally, SearchIgnite and 360i also reported similar results after they switched their clients.
Posted in All Search Engine Topics, Yahoo Panama | 