March 12th, 2007 by 
Jon Pape
Interesting post about how Yahoo’s Panama has improved performance for their advertiser (More Early Panama Results at Clickz).
 Avenue A | Razorfish reported the following statistics about a week ago after the agency switched their clients from Overture to Yahoo Panama:
- Search Impressions – Up an average of 5%
- Cost Per Click – Down an average of 6%
- Click Rate – Up an average of 10%
- Conversion Rates – Down an average of 5%
- Overall CPA – Up an average of 6%
Additionally, SearchIgnite and 360i also reported similar results after they switched their clients.
Posted in All Search Engine Topics, Yahoo Panama | 
No Comments »
March 5th, 2007 by Jon Pape
LemmeFind
I found this really cool tool to compare all the major search engines, Google, Yahoo, and MSN, and gathers the results. The site actually shows the SERP so you can see exactly where your ads are showing up on each page.
Posted in All Search Engine Topics, General Marketing, Google AdWords, MSN AdCenter, Yahoo Panama | No Comments »
February 19th, 2007 by Jon Pape
While Google does not allow different Display and Destination URLs, Yahoo Panama has not caught up and still allows you to use different Display and Destination URLs. As I posted before, according to my tests, a relevant Display URL can increase click through rate by .5%. So it’s worth checking out and trying a number of different possibilites for your Display URLs.
Additionally, even if your using Google, there are a lot of different ways to present your Display URL and it is worth testing to see what is the most effective.
www.searchenginemonkeying.com
www.SearchEngineMonkeying.com
searchenginemonkeying.com
SearchEngineMonkeying.com
Posted in All Search Engine Topics, General Marketing, Yahoo Panama | No Comments »
