I created this new tool to improve Google AdWords Quality Score.  The Google SERP Checker shows what keywords actually generate any ads at all when the keyword is queried in Google.  If you eliminate the keywords with no ads then the overall Quality score for that AdGroup will go up and a lot of the prices for your keywords with high minimum bids will drop. 

A co-worker of mine, Jason Bosch, was having a particularly difficult time with a controversial campaign he was running.  In one of his AdGroups for example, about 120 of his keywords had a minimum bid of either $5.00 or $10.00.  He typed in by hand each of his keywords into Google and recorded if they brought up ANY ads at all, not just his.  He then went back and deleted these keywords from his account.

This caused his overall quality score to go up considerable.  about 70% of his keywords that had high minimum bids of between $5 and $10 dropped to around $.50.  If you don’t feel comfortable deleting the keywords entirely, copy the campaign in AdWord editor and erase the keywords without ads from one of the AdGroups.  Because Google assigns a different Quality score to the same keyword in different AdGroups, you will be able to see if there are any positive results.

Google SERP Checker - OM3: Online Marketing, Monitoring, Management

Blogged with Flock

Tags: GoogleAdWords Quality Score

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.

AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out “child” accounts under a single “parent” agreement.

The new option will appear under My Client Center. A button to the right marked “Modify Budget” gives clients access to the MDS.

Child account shells cannot be created directly on the site. AdWords users must access a Google representative to create them. According to AdWords consultant Shimon Sandler, Quality Scores and Account Histories will not be affected.

Invoices can also be consolidated and downloaded directly from the interface.

New AdWords Tool Consolidates Multiple Campaign Budgets - MarketingVOX

Blogged with Flock

Tags: GoogleAdWords

For any smart internet marketing company using PRWeb to get visibility for your web sites, I have some great tips for you. I have figured out a simple yet clever strategy to make sure that your press releases are seen by cities and regions that are looking for your specific keywords.

The next time you get to the MSA field when submitting your press release and it says “Your release is currently targeting All Regions/International and the following Cities / MSAs:” take your top keyword or keyword term and use Google trends to see where in the US or worldwide you can add to your targeted region.

Say you own a web site dedicated to selling after market Jeep car parts, for example, and you are about to send out a press release about a new product line your will be carrying. Before you send out the press release go to Google Trends and search “Jeep“.

Now it is essential to refine your search. Make sure to select your region and time scale. I always try to select “Last 30 days” so I get the most relevant results.

After narrowing down the search it will shoot out the top searched cities for your keyword of “Jeep”. If your keyword or terms comes back with no results, try to simplify them until you get results.

(continued)

Targeting Your Press Release With Google Trends | eVisibility Insider - Internet Marketing Blog

Blogged with Flock

Tags: localGoogle search

There’s really nothing spookier than hollow, empty ad spaces rattling around your blog and/or web site, putting no cash in your pocket nor any extra hob- in your goblin. Before you banish these underperforming idlers to some distant house upon a lonely hill, we recommend redeeming them with a chance to boost your earning potential. This Halloween, the FeedBurner development team is asking those of us who do the announcing around here to make note of the now-available integration of FeedBurner site ads and AdSense.

Burning Questions • AdSense Integrated with FeedBurner Site Ads

Blogged with Flock

Tags: AdsenseFeedBurner

Googles new phone app and some of the features.  Also, announced is the 10 million dollar prize offered for developing apps that run on Android.

Embedded Video

Blogged with Flock

Tags: GoogleAndroid Phone mobile

SEO TOOLBOX - 30+ Tools and Services to Improve Your SEO

September 30, 2007 — 09:38 AM PDT — by Patric Herber — del.icio.us, etc.” id=”akst_link_12164″ class=”akst_share_link” rel=”nofollow”>Share This

Search engines: they’re essential for getting your content noticed, but it’s a challenge to optimize your site if you don’t know what you’re doing. Here are 30+ resources to help out - feel free to add more in the comments.

Related: SOCIAL SEARCH GUIDE: 40+ Social Search Engines

Search Engine Optimization Services

PepperJamSearch.com – Listed as one of the fastest growing companies in Inc. 500, this company offers a complete SEO package and many other services. They will also give you a free analysis and price proposal for your needs.

BeanStalk - This company offers everything from search engine optimization to link popularity to press release services. All of their work comes with a 100% money back guarantee if you are not happy with the outcome.

SEO Inc. - Specialized organic search engine optimization. Their services include keyword analysis, meta tag development, web page submission and more. Get a free quote.

The SEO World – Specializes in seo and website design. They have several packages depending on your budget and needs. Also offer a newsletter and portfolio of their previous work.

Click Response – Offers organic Search engine optimization which means there is not any pay per click or other tactics used to gain your placement. They are a member of the Better Business Bureau.

Inteliture – Specializes in search engine optimization and Internet marketing. They offer several packages and free quotes.

Elliance – Organic SEO, pay per click, press release optimization and more.

Synapse Interactive – They have three SEO packages to choose from starting at $300 dollars per month.

BitWise Logic – Custom, organic search engine optimization, detailed monthly reporting that displays your increase in rankings and they will give you a free analysis to get you started.

SEO1 Services – They offer search engine optimization and many other services with free price quotes and consultations.

SingleGrain.com – Offers a full line of seo and pay-per-click services for your online business. Also has a blog with information covering everything from search engine optimization to blogging and social networking.

SEO King – Florida based search engine optimization company. Member of the Better Business Bureau and will give you a free quote.

Mannix Marketing – Offers search engine optimization and consulting services. They also have a free SEO tips newsletter.

NetSmartz – Full scale search engine optimization services for your website. Also offer several different types of software, brochures and free quotes.

USA Web Solutions – A design, development and SEO firm. Their search engine optimization services include complete analysis, code optimization, search engine submission, social media optimization and much more.

SEO Logic – Complete search engine optimization services, plus free tools and resources to get you going.

SEO Seek – Full scale SEO services and SEO training for the do it your self-er. They have three plans to choose from starting at $563.33. Many features included and free quotes

DeWitt’s Media - Specialize in SEO consultations they will look at every aspect of your online business and tell you where to make the biggest changes for the most impact on your site. Service will run you $199 dollars per hour.

SEO Guru’s.net – Offers several general and specialty search engine optimization services depending on your needs. Optimize your site for just MSN, or Google or Internet Marketing its up to you.

SEO Tools and Software

SEO Tools – Features a whole list of tools to aid in your optimization efforts. Some of the tools they have are the Keyword Optimizer, Meta Analyzer, Robots.txt Generator and many more.

WebCEO – SEO Software that gives you the ability to optimize your site, promote your site, analyze your site and maintain your site. They have free and paid versions available.

SEO Quake – Firefox toolbar that allows you to view an extensive amount of search engine parameters.

SEO Company – An online directory of 136 different SEO tools from various providers. You can find a little bit if everything.

SEOmoz.com – A bunch of very nice free tools for optimizing your website. You can find popular keywords check backlinks and more.

WebConfs.com – Another full set of free tools like the Domain Suggestion tool, Recipricol Link Checker, Similar Page Checker and more.

SEO Studio – SEO software that builds your link popularity, submits your site to search engines, provides custom reporting and more. Prices start at $79 with a 30 day money back guarantee.

IwebTools – Large list of free tools and resources to use while optimizing your website. Some tools include a spider simulator, website speed test, keyword density checker and more.

RankQuest – Free SEO toolbar that gives you over 30 tools in one place. Get access to validation, meta, popularity tools and more. Available for Internet Explorer and Firefox.

Webmaster Toolkit – Very large database of tools and resources for web designers. You can find SEO tools, domain tools, html tools and a directory of links to other sites that will help you build your site.

SEOpen – Nice selection of tools and resources for optimizing your site. They have a Firefox extension and other tools available for free download, plus SEO news.

WebPosition – An SEO software that monitors keyword rankings, improves search engine visibility, monitors your SEO efforts and sends detailed reports and more. Prices start at $149 dollars.

SEO TOOLBOX - 30+ Tools and Services to Improve Your SEO

Blogged with Flock

Tags: SEMSEO Tools

Top 10 Google Products You Forgot All About

Living in the shadow of Gmail, Reader and Calendar’s got to be tough, but that’s what a slew of useful Google products do every day. We give Google’s front-running applications a lot of ink (or pixels, as it were), and the rest a passing mention in the fast-flowing river of news. Today’s top 10 pays homage to the little brother and sister Google products that you forgot all about.

10. Google Code Search

Mostly of interest only to programmers, Google Code Search is a pretty incredible mechanism for finding and browsing the innards of countless open source projects. Use the lang: operator to limit your results to a certain language, and search by developer name, file name, or comments. Here’s a search for the words “nasty hack” in PHP code—lang:PHP nasty hack—and here’s a search for Javascript authored by Gmail Macros developer Mihai Parparita.

9. Google Base

Easily publish and find recipes, classifieds, vacation rentals and job listings at Google Base, a no-web site way to get data online and into Google’s search results. What’s great about Base is that it offers data type-specific search operators. For example, you can search recipes by ingredient, or vacation rentals by location and features like how many bedrooms, and what type of property it is (cabin, cottage, hotel, villa, house, etc.)

8. Google Trends

Compare the “world’s interest” in certain words and topics at Google Trends, which charts the number of times a word or phrase appeared on the web over time. Great for checking out the history of popular neologisms and brand names (like iPhone or lifehacker), you can also pit terms against one another. You can see from the image above that the phrase “getting things done” has been around a lot longer than the word “lifehacker.” (Pit GTD vs lifehacker at Google Trends.)

7. Google Alerts

Make your web search results come to you with Google Alerts, email notifications that list the new web pages your search terms pop up on, real-time. Google Alerts automatically hands me Lifehacker story ideas every morning, and it’s also great to ego search your own name, web site title or product name, too. To get results for several term searches in one alert, separate them with a pipe (|) or combine terms with AND, like wildfire AND "San Diego".

6. Google Book Search

Remember those rectangular objects that you used to read by turning a page from one side to the other? Ah, those were the days. You can still get your books online at Google Book Search, whose book-scanning elves add to the digital library all the time. Flip through pages of the books scanned into Book Search, and add books to your personal virtual library as well. Along those same lines, academics won’t want to forget about Google Scholar for searching papers, theses, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.

5. Google Page Creator

When Aunt Martha and Uncle Skip ask how to set up a web page? Point ‘em to Google Page Creator, a totally web-based, WYSIWYG web site creation tool that hosts up to 100MB of files for free.

4. Google Notebook

We all find snippets of web pages, quotes, and images all over the web we want to copy to a personal library, and Google Notebook is a powerful way to do just that. Whether you’re researching a particular project, capturing ideas as you come across them online, or Getting Things Done, Notebook (especially coupled with its companion Firefox extension) is a powerful, useful tool.

3. Flight Simulator in Google Earth

Ok, so Google doesn’t make a flight simulator, but they do hide one in the latest version of Google Earth. Download Google Earth 4.2, and to enter flight sim mode, hit Ctrl+Alt+A (Mac users: Cmd+Opt+A), choose your plane, airport and runway. Google Earth’s flight simulator isn’t a walk in the park for newbs, so here’s more info on how to take off and navigate the friendly, virtual skies.

2. Keyboard Shortcuts Experimental Web Search

Hidden deep in the bowels of Google Labs is the Keyboard Shortcuts flavor of web search, which takes your mouse out of web search entirely. Once you’re using Keyboard Shortcuts search (just add “&esrch=BetaShortcuts” to your Google URLs), use J and K to move up and down a search results list. Open a link using O or the Enter key; bring your cursor to the search box using / (forward slash), and Esc to get out of the search box. Here, install the keyboard shortcuts version of Google search into Firefox or IE7’s built-in search box for easy access.

1. SketchUp

Free 3-D modeling program Google SketchUp lets anyone virtually architect their dream house, remodeled kitchen, office, spaceship or skyscraper. Download Google SketchUp for free, for Mac or PC.

This was a tough list to winnow down, as Google’s full product list is long and prodigious. In fact, we’re still having regrets about leaving Patent Search, Google Moon, and Google Mars off the list. Update: I’m particularly regretful about not including Grand Central or Google SMS, too.

Lifehacker Top 10: Top 10 Google Products You Forgot All About

Blogged with Flock

Tags: googleproducts

Google’s “Nofollow” Rule

The major search engine Google has a rule regarding use of the rel=”nofollow” tag/attribute in links, which has generated some controversy in recent months. The rule is intended to prevent websites from gaining better Google search result rankings by participating in link exchanges or sales. This is becoming more relevant in the recent weeks as Google recently performed an internet wide update of Page Rank (PR) and many leading directories and sites that participate in paid link advertising seem to be singled out by Google.

(Click the link to continue reading the article)

Google’s “Nofollow” Rule | Search Engine Optimization SEO Blog

Blogged with Flock

Tags: Googlenofollow

Trellian SEO Toolkit v2.0 The SEO (Search Engine Optimization) Toolkit includes everything you need to optimize and promote your web pages, to increase your web site traffic and search engine visibility. Screen Shots SEO Toolkit Awards SEO Toolkit v2.0 Includes: SubmitWolf v7.0 - Automated Submission Tool Rank Checker Meta Tag Editor PPC Bid Comparison Bid Manager (*) Keyword Manager (*) Keyword Suggestion Tool Keyword Density Analyzer Keyword Explorer Reciprocal Link Checker Ranking Advisor Link Popularity & Saturation Monitor Google Site Map Generator Server Header Check Paid Inclusion Manager Competitive Intelligence (*) ROI Calculator and more… * These features rely on other online services and may require separate subscriptions Download | Overview | Order Live Support Upgrade from version 1.0 for only $99.95, with a 30 Day unconditional Money Back Guarantee. FREE Toolbar!! Download the FREE Trellian Toolbar

Trellian Software - eCommerce and Website Marketing software solutions

Blogged with Flock

Tags: trelliansem seo tools keyword discovery

Advertisers using MSN AdCenter should be aware of an error that could be scaring away your business.

The AdCenter conversion code used to track sales from MSN Live creates the above error message when viewed in Mozilla Firefox. MSN knows about the error and as of yet has refused to create a patch that would prevent the error message from occurring.

If you are using the conversion code to track purchases, more than likely, the error message will be little more than an inconvenience for your customers. But, if the Site owner is tracking actions such as an email signup, the MSN message could confuse the consumer and the site may lose integrity because most users won’t realize that the error cannot be fixed by the website administrator.

I also believe that error is interfering with Google conversion verification. Personally, I’m stripping it out of my sites and may replace it later when MSN has a patch.